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Mission Control

Commerce P&L Command Deck · 16 AUG 2026

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Net Profit
$38,742
+23.3%15.7% net margin · 365d window
Total Gross Revenue
$247,319
+22.7%Trailing baseline
Gross Profit Margin
61.9%
+1.7%$153,177 gross profit
Blended ROAS
3.52x
+4.6%$70,213 ad spend
MER
3.52x
+2.3%Spend ratio 28.4%

Financial Breakdown

Revenue vs Ad Spend vs COGS across macro intervals

Channel Distribution

Macro spend & return split by ad platform

44%
Meta
36%
Google
20%
TikTok
  • Meta3.4x ROAS
    Spend $30,697Attr. Rev $104,984
  • Google4.1x ROAS
    Spend $25,143Attr. Rev $102,333
  • TikTok2.6x ROAS
    Spend $14,373Attr. Rev $37,800

Top P&L Drivers

Profit engines vs margin drag, trailing window

  • Aero Shell Jacket

    NX-4410

    $47,81457%
    $14,683

  • Lumen Desk Panel

    OR-2201

    $35,92752%
    $9,419

  • Kinetic Runner v3

    HX-9087

    $28,64347%
    $6,217

  • Halo Thermal Vest

    NX-3320

    $20,87244%
    $3,844

  • Nimbus Diffuser

    OR-5512

    $15,38331%
    $873

  • Vector Cable Kit

    HX-1188

    $11,96818%
    -$1,147

  • Drift Cargo Pant

    NX-7702

    $9,42812%
    -$2,532

Alerts & Status Feed

Macro guardrail telemetry

  1. 18:42:07CRITINVENTORYNX-4410 Aero Shell projected stockout in 11.4 days at current velocity.
  2. 17:20:55WARNCPAMeta blended CPA up 18.4% vs trailing 30d baseline ($28.14 -> $33.31).
  3. 15:58:12 OK REGIONDACH expansion cohort holding 4.87x ROAS across 21 days. Scale window open.
  4. 14:07:39INFOMARGINGross margin steady at 61.7%. Freight surcharge absorbed without price change.
  5. 11:31:04WARNCHANNELTikTok share of spend at 20.5% while contributing 14.8% of net. Rebalance advised.
  6. 09:12:48 OK SYSTEMLedger reconciliation complete. 365-day window sealed at $247,318.64 gross.
  7. >